BgRemover
Login

Ad-Ready Images: Best Sizes for Facebook, Instagram, Google & More

Ad-Ready Images: Best Sizes for Facebook, Instagram, Google & More

When it comes to online advertising, image quality isn’t the only thing that matters—image size and dimensions play a huge role too. Whether you're promoting on Facebook, Instagram, Google Ads, or another platform, using the right image size ensures your content looks sharp, loads fast, and performs better across devices.

Here’s a breakdown of the best image sizes for today’s most popular ad platforms so your visuals are always ad-ready and pixel perfect.

Why Correct Image Sizes Matter

Before diving into specs, let’s clarify why size really matters:

  • Avoid cropping or distortion: Incorrect sizes can cut off important content.

  • Faster loading: Properly scaled images reduce file size, leading to better ad performance.

  • Platform optimization: Each ad platform displays images differently—what works on Instagram might not fit on Google Ads.

  • Higher engagement: Clean, correctly sized visuals drive more clicks, shares, and conversions.

Facebook Ad Image Sizes

Facebook offers a variety of ad placements, and each one has ideal dimensions:

Feed Ads

  • Size: 1200 x 628 px

  • Ratio: 1.91:1

  • Best for: Link clicks, conversions

Square Image Ads

  • Size: 1080 x 1080 px

  • Ratio: 1:1

  • Best for: General engagement, mobile views

Story Ads

  • Size: 1080 x 1920 px

  • Ratio: 9:16

  • Tip: Keep key text in the center to avoid being cut off

Carousel Ads

  • Size: 1080 x 1080 px (per card)

  • Ratio: 1:1

Instagram Ad Image Sizes

Instagram thrives on visuals, so getting this right is crucial:

Feed Ads

  • Square: 1080 x 1080 px (1:1)

  • Portrait: 1080 x 1350 px (4:5)

  • Landscape: 1080 x 566 px (1.91:1)

Story & Reels Ads

  • Size: 1080 x 1920 px

  • Ratio: 9:16

  • Keep 250 px from top and bottom text-free for UI overlays

Google Display Ads Image Sizes

Google Ads work across websites, YouTube, Gmail, and apps—so versatility is key:

Top performing image sizes:

  • 300 x 250 px (Medium Rectangle)

  • 336 x 280 px (Large Rectangle)

  • 728 x 90 px (Leaderboard)

  • 300 x 600 px (Half Page)

  • 320 x 100 px (Mobile Banner)

  • 970 x 250 px (Billboard)

Responsive Display Ads

  • Recommended:

    • Landscape: 1200 x 628 px

    • Square: 1200 x 1200 px

  • Max file size: 5120 KB

  • File types: JPG, PNG, or GIF

LinkedIn Ad Image Sizes

Sponsored Content

  • Size: 1200 x 627 px

  • Ratio: 1.91:1

Carousel Ads

  • Size: 1080 x 1080 px

  • Ratio: 1:1

Story Ads

  • Size: 1080 x 1920 px

  • Ratio: 9:16

Twitter (X) Ad Image Sizes

Single Image Ads

  • Size: 1200 x 675 px

  • Ratio: 16:9

Multiple Image Ads

  • Two Images: 700 x 800 px

  • Three Images: One at 700 x 800, two at 1200 x 686

Twitter Cards

  • Summary Card with Large Image: 1200 x 628 px

YouTube Ad Image Sizes (Thumbnails & Banners)

Video Ad Thumbnails

  • Size: 1280 x 720 px

  • Ratio: 16:9

  • Use JPG or PNG, under 2MB

YouTube Display Ads (Overlay)

  • Size: 300 x 250 px or 300 x 60 px

Quick Tips for Creating Ad-Ready Images

  1. Keep file sizes under 1MB where possible

  2. Use high contrast to grab attention

  3. Minimize text in images—some platforms restrict text-heavy images

  4. Preview before publishing to check cropping and responsiveness

  5. Use compression tools (without losing quality) for faster loading

Final Thoughts

Using the correct image sizes across ad platforms isn’t just about visuals—it’s about performance, clarity, and click-throughs. Whether you’re designing an Instagram story, a Google display banner, or a Facebook feed ad, starting with the right dimensions ensures your message lands cleanly and effectively.

So before you hit “Publish,” ask yourself: is this image really ad-ready?